"So in this yuga, this Kali-yuga, incarnation is Lord Caitanya, and the process of worship is this sound vibration. That is mentioned. In every avatara, every incarnation... Just like Lord Buddha. His name is also mentioned. And there will be another incarnation, Kalki. That is also mentioned. So they are mentioned, yugavatara. And saktyavesavatara. Saktyavesavatara.
"All avataras, their mission is to preach the message of God. Avatara has no other business. The message of God. Saktyavesavatara. This Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare, this is also considered saktyavesavatara, the incarnation of sound. Incarnation of sound.
"It is described by Lord Caitanya that kali-kale nama rupe avatara: "In this Kali-yuga, in this age, this incarnation of name -- Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare -- to give facility to the conditioned soul." They cannot do anything. It is very difficult to perform any other religious rituals. This, the best anywhere, everywhere -- you can chant Hare Krsna, Hare Krsna.
"Namnam akari bahudha nija-sarva-sakti. Sakti, this word is used, sakti. And from sakti, that energy, saktyavesavatara. So this name is also saktyavesavatara."
Srila Prabhupada lecture on Caitanya Caritamrita, 16th Dec. 1966, NY.