Truth is always painful at first. The truth to see yourself. To see how fallen you are. To see how far away from Krishna you have gone. To see how helpless you are. To see the naked truth of the material world.
But truth also sets you free. Free to be yourself, not to play a role. Free to stop trying to control others or be controlled by them. Free to be independent of family and society. Free to be a sadhu.
Freedom leads us to Krishna. Krishna gives us bliss when we meet him and even when we feel separation from him. Bliss is not cheap. Bliss is the one thing Krishna gives only to his devotees. His pure devotees.
Money, power, fame, heaven, even liberation from the material world is easy to get compared to bliss.
And devotees of Krishna do not easily accept bliss, vowing to serve him instead. Do you think that Srila Prabhupada, who agreed to receive so many headaches from his disciples and from his preaching, was always in bliss? He was in anxiety for his service. In anxiety to deliver the truth to unqualified souls. Anxiety to do everything he could to create a spiritual revolution in a short time without qualified helpers.
What about the less advanced "simulated" gurus (no names necessary)? Their bliss appears to be a show, an impression, a caricature of devotional ecstasy. They are devotees no doubt, and many of them have sacrificed much on behalf of their service. But unfortunately, most are far better actors than devotees.
Actors are looking for applause. Devotees are searching after Krishna.
What are you looking for?